Recently a STUDY determined the pull factors for 60 Kansas communities. These communities were chosen based on the amount of retail sales within the city. These 60 cities account for 78% of all retail sales in the state and are home to 63.5% of the state's population. They were split into 4 different categories based on numerous factors including size and the % of sales tax generated for their county from the community. El Dorado was categorized as Group B, which was a community over the size of 10,000 people but not a first-class community. A first class community is described as a larger and more dominant city in their respective counties. Most of these were located in the eastern half of the state.
A pull factor is used to measure a community's strength of the retail business. It is computed by dividing the per capita sales tax of a city by the statewide per capita sales tax. A pull factor of 1.00 is a perfect balance of trade. The purchases of the residents of the community outside of the city are offset by the purchases in the city by residents of another community. Pull factors with a value greater than 1.00 indicate that a city is pulling in trade from beyond their home city border. This is a very favorable situation for the city. If the pull factor is less than 1.00, this indicates that there is more spending outside of the city by the residents that is not balanced by shoppers from other communities in the city. CLEAR AS MUD?! Long story short...if the value is over 1.00 it is good. If it is below 1.00 that is bad.
El Dorado was given a pull factor of 1.23 for the year 2010. This was the 5th highest rank in our category and if we combine our category with the first class communities we would rank 16th out of 37. The report also gave a 5-year history which shows that El Dorado has remained relatively stable since 2006 where our factor was 1.21 and we ranked 6th.
Andover was also included in our category ranking at number 10 with a factor of 1.01. This was the only other community in Butler County that was included in the study. It is interesting to note that Wichita has a pull factor of 1.179, which is lower than El Dorado's.
I often am asked how the strength of retail is in El Dorado. This report shows that it is strong and with encouraging our residents to shop locally while also inviting our neighboring communities to shop here, we can continue to increase this number. If you would like to see the entire report CLICK HERE
A pull factor is used to measure a community's strength of the retail business. It is computed by dividing the per capita sales tax of a city by the statewide per capita sales tax. A pull factor of 1.00 is a perfect balance of trade. The purchases of the residents of the community outside of the city are offset by the purchases in the city by residents of another community. Pull factors with a value greater than 1.00 indicate that a city is pulling in trade from beyond their home city border. This is a very favorable situation for the city. If the pull factor is less than 1.00, this indicates that there is more spending outside of the city by the residents that is not balanced by shoppers from other communities in the city. CLEAR AS MUD?! Long story short...if the value is over 1.00 it is good. If it is below 1.00 that is bad.
El Dorado was given a pull factor of 1.23 for the year 2010. This was the 5th highest rank in our category and if we combine our category with the first class communities we would rank 16th out of 37. The report also gave a 5-year history which shows that El Dorado has remained relatively stable since 2006 where our factor was 1.21 and we ranked 6th.
Andover was also included in our category ranking at number 10 with a factor of 1.01. This was the only other community in Butler County that was included in the study. It is interesting to note that Wichita has a pull factor of 1.179, which is lower than El Dorado's.
I often am asked how the strength of retail is in El Dorado. This report shows that it is strong and with encouraging our residents to shop locally while also inviting our neighboring communities to shop here, we can continue to increase this number. If you would like to see the entire report CLICK HERE
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